Only a couple of months after they removed authorship profile images from Google results, John Mueller from Google announced via Google+ that the project has been pulled. According to Mueller, “..we’ve observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop showing authorship in search results”
R.I.P Google Authorship
The full post from Mueller is outlined below but this comes as another major blow to anybody looking to use Google+ as a digital marketing tool and was one of the few major selling points on Google+
This is another really disappointing move by Google, as the role of authorship on search engine results was excellent for building up a niche community and improving search engine results for people who followed you on Google+.
The decision to axe the service has led some to question the future of Google+ itself. TJ McCue from Forbes has speculated that the social layer might be next for the chop and it is easy to understand why, with many blogs and brands who have invested time into the platform now questioning whether or not any future effort is likely to be futile. The slow de-construction of the authorship tool has cast a huge amount of uncertainty on the entire platform and shown that Google themselves have no faith in the long term viability of their own platform. We will have to wait and see what happens next!!!