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Monthly Archives: March 2015

Facebook Behaviour Study

We are conducting a research study into how people interact and use Facebook. We would be very grateful if you could take a few minutes to complete this survey (even if you don’t use Facebook) In order to validate the data, you must be logged into Google to submit the form. No data will be recorded or attributed to your account.

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Facebook Likes Set to Fall as Inactive Users to be Removed

There have been a couple of hoaxes over the years regarding a clean out by Facebook of inactive pages and users and while this is not a full clean out, it is however an interesting development with Facebook set to remove the actions of inactive or deleted facebook users from page and post counts.

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The Breakup of Google+ : New Opportunity or Too Little, Too Late?

As students of mine will testify, I’m not a big fan of Facebook as a social media tool. Quite simply the core functionality of Facebook doesn’t do enough to provide value and it has simply become another paid platform with great targeting options. Yes I know there are exceptions to the rule and many businesses are happy and have had good success with the service they receive but think of this, for every success story, how many stale facebook pages exist and ask yourself how much traffic is really driven to your site? If you also examine the vast majority of the success stories,  you will find many involve a heavy use of apps, additional social media tools and money in order to achieve this success.

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