There have been a couple of hoaxes over the years regarding a clean out by Facebook of inactive pages and users and while this is not a full clean out, it is however an interesting development with Facebook set to remove the actions of inactive or deleted facebook users from page and post counts.
Inactive Users to be Removed from Facebook
Facebook themselves announced the step citing two reasons
- Removing inactive Facebook accounts from Page audience data gives businesses up-to-date insights on the people who actively follow their Page and makes it easier for businesses to find people like their followers through tools like lookalike audiences.
- To filter out likes and comments generated by deactivated or memorialized accounts from individual Page posts
While a date is not specified in the post, March 12th has been cited as D-Day…D for Delete, Destroy and Deduct. Maybe it should be 3D Day. Sounds a bit pessimistic, but that is the view of many Facebook Business users who have not reacted well to this announcement. This move has many facebook page owners worried about the number of Facebook fans they will lose from their pages.
Personally though, I think this is a positive move and not just because it does actually make sense to remove phantom users from your stats but it will give business owners a more realistic idea of the number of real fans or people behind the numbers. Part of me suspects those most upset by this development maybe used some unorthodox practices in building their facebook page likes. The practice of buying likes and using ‘like farms’ was popular for a while but the like legacy of those sites has lived on until now….so on March 12th we might get a better idea just how much impact this change will have on Facebook Pages.