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Advertising on LinkedIn – Is LinkedIn Advertising good value for money?

LinkedIn has often been described as a social media tool for professionals. It has become a highly valuable tool for businesses enabling networking, lead generation, head hunting and recruitment. However LinkedIn also has an advertising model but is it any good? This post will discuss the different types of advertising options on LinkedIn and evaluate it’s effectiveness.


Case Study in Digital Marketing – Music Maker

Digital Marketing at Music Maker

Located on Exchequer Street, MusicMaker is one of Ireland’s leading music stores & distributors. Using Ansoffs 1957 positioning matrix we can see that MusicMaker is following a differentiation approach and has positioned itself as the “Rock Institution” by offering excellent customer service, working with local business, supporting new & aspiring musicians through album launches or gigs, running a music school for teenagers and providing top quality equipment to festivals and gigs. This differentiation is seen in both their tradition offline marketing, online digital marketing campaigns and social media.