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Digital Marketing at Music Maker
Located on Exchequer Street, MusicMaker is one of Ireland’s leading music stores & distributors. Using Ansoffs 1957 positioning matrix we can see that MusicMaker is following a differentiation approach and has positioned itself as the “Rock Institution” by offering excellent customer service, working with local business, supporting new & aspiring musicians through album launches or gigs, running a music school for teenagers and providing top quality equipment to festivals and gigs. This differentiation is seen in both their tradition offline marketing, online digital marketing campaigns and social media.