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Why every company should have an email marketing strategy

I have to be honest, when I was new to digital marketing my initial attitude towards email marketing wasn’t positive. Email Marketing to me was spam. Unsolicited emails which just cluttered up ┬ámy inbox however email marketing is one of the most effective tools in your digital marketing arsenal both from a cost perspective and for providing reach & exposure for your brand/product. The key to your success however lies in your email marketing strategy.

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